It's a valid question, there are already a number of large property portals already covering the Australian real estate market and every agent worth the name has a company site where they list the properties on their books -
But to dismiss single property websites because of these arguments, is perhaps missing a number of important points...
So How will Property Domains help me Get More Listings and Sell More Properties?
Firstly, a unique website domain name that ties up with your property address should be looked on as another small piece of real estate, albeit of the virtual kind, but at a fraction of the cost of the real thing AND with the potential to gain mass exposure for your property listing throughout the internet if marketed correctly.
You get a call from a prospective client that they want to list their property and they want to know what you can do for them.....
OK, if you're incredibly lucky, you are the first and only agent they've approached - you go along to the appointment, take down all their details, find out their expectations, discuss advertising, etc. etc. and off you go, hoping you've done enough to impress the client and convince them to list with you....
Chances are though, human nature means they'll want a second opinion, so they'll call another agent.....
Were you memorable enough?
Did you undervalue (in the clients eyes) their property?
Will they tell Agent 2 what you said? (Yes they will)
Will they adapt their message to make them seem the better option? (Wouldn't You?)
Now, throw into the mix that either before or during your listing appointment, you can quickly build your prospective client a Free demo of a property domains single property website; (check out our tutorial videos here to see how)
that has a web address that matches their street address , can show an unlimited number of their property photos and showcases their property's best features
includes a lengthy property description, maps, video, and so much more,
the cost of which is a maximum of $79 (a fraction of what their print and web portal advertising will cost)
How likely is it that:
a) They will remember you for this? Very likely as having your own website has enormous perceived value
b) Any other agent is going to offer them this? Not very likely unless they are as savvy as you
So you are going to stand out and be remembered whether you are the 1st, 2nd or 5th agent the client has contacted.
Human Nature...
As humans we also love to share – some might say show off....
How many vendors will have had their own website before? Almost definitely, less than 1%.
So the prospect of having you provide them with their very own website;
one we have made it a breeze for you to supply
that we have made it simple for them to share with family and friends
that has an enormous percieved value to the client (most will have the idea firmly ingrained of how it costs hundreds if not thousands of dollars to get a website built - and that used to be the case - Until Now!)
is a powerful weapon in your listing armoury.
This is why single property websites from propertydomains.com.au should primarily be seen as a tool for not only selling a property, but just as importantly for the real estate agent, a dynamic tool for securing a property listing in the first place.
Let’s face it, even the smallest town usually has at least two, three or four real estate agents and then within each office, 3,5,7 or more agents all chasing the same listings...
What you need, today more than ever, is an egde, a point of uniqueness that compels the vendor to choose you, above all the other agents, to market their property.
A well respected property investor friend from Adelaide recently told me that when he recently invited 4 agents to one of his properties with a view to listing it, none of them arrived for the appointment with anything that made them stand out from each other.
He also said that if any of them had arrived with the type of free demo Property Domains provides, he would have given them the listing on the spot!
Turning up to a listing appointment with one of our simple to set-up demos, either:
pre-prepared on your laptop
ready to set-up in front of your prospects eyes
prepared and the link, provided by our system, sent to your prospect prior to the appointment via email
shows the vendor you are:
professional and orderly
tech savvy, innovative and keen to get their business
an agent they can rely on to get the best results.
Now, cost is also always a factor, whether the vendor is paying for advertising or it is coming out of your commission
So if you compare the cost of a propertydomains unique website -
maximum $79 (as low as $59 with one of our package deals)
that is available live 24/7/365 for prospective buyers to view at their leisure
against the cost of a single insertion, ¼ page colour ad in any weekly real estate publication -
If like me you have ever done the drive around a neighbourhood checking out the properties for sale, there is always one massive cause of frustration for me....
The Agents signboard almost never gives me enough details to see if the property might tick all my boxes immediately
you see a signboard but can’t see the property - it might be perfect for me, but if time is short, likely I won't give it a second thought, it's too hard - Human nature again.
you can see the signboard outside a house - but very rarely does it include the address – and half the time you don’t know what street you are on.
It makes it much easier and less frustrating for buyers if;
you attach our professionally printed, corflute sign to the existing agents for sale signboard
that clearly shows the properties unique website address
which is easy to remember or write down so they can check it out when they get home
or access directly from their mobile phone there and then
Just imagine buyers inspecting another property just down the road from where you have a property listed that has it's own website address prominently on your signboard....
Human nature, curiosity, sticky beaking, call it what you like, but it will almost certainly compel them to check out your listing because you have made it soooo easy for them + the advantage works boths ways;
Less frustration for the buyer - they can actually see the property immediately to see if it ticks their boxes without the hassle of contacting you
For you it saves your time dealing with tyre kickers who arrange an inspection only to find the property is nothing like what they are looking for.
(Note:- Research suggests that up to 14% of Australians bought their last property as a result of initially finding it through a drive by)
OK, once you have secured the listing and converted the clients Free Demo into a live website...
Call it pride, vanity, whatever, but your vendors will love to show off their new website – (and as we said earlier, we’ve made it easy by including a simple one click email your friends button) – to friends, family, colleagues and acquaintances which starts traffic to their single property website.
But none of them are likely to buy the property you say?
That's possibly true, but luckily, you are thinking outside the box...
Not only is the website showcasing the property for sale, it is also virally spreading your name, your credentials, your message, as an on the ball, real estate proffessional through your agents profile which is showing on every page.
So who are these friends and family likely to remember and call when it comes to listing their properties....?
We strongly recommend that you co-ordinate your single property website into each properties overall marketing strategy.
Use your propertydomains unique website address in conjunction with all your print ads – an eye-catching corner banner lets readers easily see where to go to get more details.
It looks impressive and certainly makes it stand out from all the other properties just by having that additional banner on the ad.
You will drive so many more enquiries by using this method in print and also on your window display boards, it’s out of the ordinary so people are attracted to it. There it is, Human Nature again...
Tecchy Stuff
Although each unique propertydomains website is a stand alone website, your own company or office website also benefits because each single property website directly links back to your own company site through your agents profile, providing all important linkjuice that the search engines love and use to rank your own company website.
Likewise, it makes sense to link from your company website page that showcases a particular property to it's single properties website to increase the SEO for that site and help drive traffic and thus enquiries.
(Hint: Linking directly from your company site to a large property portal does them a lot more good than you)
Every PropertyDomains single property website will also be submitted to over 30 search engines and directories to ensure it gets indexed quickly and shows up in organic search results.
However, anyone with any experience of SEO will know how fickle a mistress the search engines can be so we cannot guarantee a front page listing, however, as your web address is unique to your property, it is likely this will happen and of course the vast majority of people will just type it into the address bar.
Gimmick?
Have you noticed how new developments almost always have their own websites? There’s a good reason for this...
That Developers Know and You are About to Discover - THEY WORK!
A fully functioning, multi-page website:
can convey so much more information than a regular size print ad - multiple photos, plans, video etc.
